Using Sanctified Art

If you’re looking for ways to make your streaming worship services more engaging and memorable, using visuals is the way to go.  Not just putting words on a screen, but adding pictures or visual art that show those words and concepts. 

The visual medium of whatever platform you’re using for “distance” worship begs for pictures and visual art. Otherwise, you’re just doing a version of radio, streaming a lot of words. If we’re going to use Zoom or Facebook Live or other platforms well, and if we really want to connect with our people, adding visuals is a must.

Most worship leaders have figured out how to do that, but it can be tiring to come up with those visual resources week after week. This is where a group I’ve recently learned about comes in. The women at sanctifiedart.org have figured it out.  

Here’s what they, and all of us, know about worship today:

“Pastors are overworked and volunteers are exhausted; when push comes to shove, creativity can often go out the door. Faith leaders need the support of artists and creatives to midwife artful, God-breathed ministry.”

And this is where they come in: their website is full of original art and music that stand alone or illustrate seasonal and theme-based worship services.  I’m very impressed with what I see here. Not only are the visuals beautiful and pleasing to the eye, but they also contain messages of inclusivity with a prophetic voicing that addresses the central issues we face as society and people, all rooted in scripture.

They provide music and hymn ideas for the season, an image licensing library, liturgy, poetry, and films, even resources for complete sermon series, all the while “...committed to expanding imagination around the divine image and providing resources with inclusive and affirming theology.”

Their stated core values are: 

The unique creativity of all people. 

Created in the image of the Divine Artist, every person contains the capacity for    creativity and imagination.

The inherent goodness of all humans, regardless of identity, race, nationality,    sexuality, status, or gender expression.

The good news of the gospel that calls us to work toward liberation and wholeness for all of creation.

I find their artistic standards to be right and true:

Expansive language for God and God’s people

Imaginative images for God and God’s people

Honesty and authenticity

Anti-oppression and anti-racism

Today’s online (and in-person) worship, often reduced to a lot of words, invites, in a visual culture, resources that capture attention, stimulate imaginations, and motivate personal and social change.  

A Sanctified Art! is one group you’ll want to explore.

 

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Online/Remote Worship Is Here to Stay

As we’re already seeing, once Safe At Home orders are rescinded, it doesn’t mean a return to what once was.  Restaurants, shops, music venues, theaters, and places of worship will continue to be affected by social distancing measures and limits to the number of people on premise.

This means churches will continue streaming worship services and pre-recorded services to provide for those unable or unwilling to attend physical worship services.  It’s possible that some will prefer this new way of “doing church” and welcome being able to watch live or recorded services at their convenience. It seems new habits are being formed.  In the world of music, a recent survey found that 74% of music fans plan to continue watching live streams from musicians even as the live-show circuit resumes.   

How long before sanctuaries open? Many are watching public health guidance for how to handle worship and other congregational gatherings in the next few months.  As we are already seeing, federal, state, and local authorities are staging or phasing reopenings based on improving COVID-19 metrics.

Forward-looking worship leaders wanting to plan ahead will want to check their own state’s opening plans, as well as information shared by regional church leadership.

Whether you like it or not, there's no stopping it!

In my own region, the Wisconsin Council of Churches has offered specific guidance for the months ahead, drawing from Wisconsin’s reopening guidelines. You can find the Council’s very helpful  document, “Returning to Church” here:

In a nutshell, the Wisconsin Council of Churches recommends to its churches that online worship continues well into the future. Even when public worship can resume, social distancing and attendance limits will keep some people at home.  Others may simply prefer online worship, now that they’re used to it, and still other higher risk individuals (defined as people over 60, and those with underlying conditions) will be advised to continue to shelter at home (and experience worship remotely) until an all-clear is sounded.

This means churches will want to plan for online/remote worship for a long time forward.  In case you haven’t done this yet, you might consider getting a proper license for streaming worship.  There are several companies who offer these licenses, and the streaming video license is often simply added to the music license your church already holds.  

A Podcast/Streaming license permits both pre-recorded content and live-streamed content to be posted to your website, YouTube, Facebook, Zoom, Vimeo, Instagram, and other similar online platforms.  Check with the company whose license you already have for music, or simply search for church streaming licenses. One License and CCLI are examples of two licensing companies who work with churches.

The good news is that you’re probably getting quite good at screen-based, online worship!  If it’s still a struggle, consider these improvements:

--enlist others to help out by reading, submitting photographs, offering live music

--get people up and moving with physical responses to prayers and songs

--keep it visually interesting: offer full-screen visuals that keep your theme or main message in front of people

--don’t forget to promote different ways of giving, and do your usual offering rituals of song/prayer/ and thanksgiving

--check your denomination’s growing worship resource library for videos/music/imagery

--make sure you have your proper licenses and display your license number on screen

--keep the service time short: many are finding they just can’t process so much on-screen information

-- focus your theme and message: remember something as short (and focused) as a 30-second commercial can be interesting, memorable, stimulating, amusing, and persuasive. 

Show and Tell In Worship

After 7-8 weeks of offering church services online, many churches have settled into routines, typically changing little from their usual in-sanctuary church service.  What this means is that people sit and listen (churches are primarily auditory spaces: see my article on this here). In a visual culture where people are also used to watching fast-paced images in advertising, films, and television shows, just seeing one person talking isn’t going to grab their full attention. Showing what you're talking about goes a long way towards helping your viewers understand the heart of your messaging.

One great irony of worship in the time of Covid-19 is that churches have now turned to screens to broadcast their services, and yet some have missed the point that a screen is meant to show something more than one or more people talking to a camera. When the screens that people use each day are rich in visual content, we in the church need to pay attention to that, and try to figure out ways to visually enhance your viewers' experience.

Finding ways to keep people visually involved can be challenging. Sure, we are seeing one another if we’re using Zoom and other visual tech, and we’re seeing the worship leaders and the backdrop they’ve selected (the worship sanctuary, maybe a home office) but there are ways to add more visuals to worship.  

One way, with Zoom, is to Share the Screen and put up a PowerPoint or Google Slides program that not only shows the words to prayers and hymns, but also integrates visual

Green arrow=Share Screen

arts.  Some churches are doing a fine job asking church members to submit photographs during the week that can be shown during worship, or asking children to draw pictures that can be uploaded and added to the slides.  Other churches are adding original video or online video to the slide set to illustrate messages.  

For those churches using their sanctuary for video worship, and who already have a screen and projector in place, the leadership could position themselves near those screens and project the imagery and lyrics that would ordinarily be used in their service. Many churches are doing this effectively.

One caution is that while churches may enjoy a worship exemption in US Copyright law around the proper use of copyrighted material, these protections do not automatically extend to your broadcasting these materials over the Internet, radio, or television. Until there is further guidance on this matter, you’re better off using materials that you know are in the public domain, are original to you and your members, or have been already cleared through some of the online sources you may be using.

A key question for worship leaders planning to upload their services to visual platforms is this: how can we SHOW what we're talking about? Sometimes this means we set aside our natural bias to TALK about something in church, and instead find a picture, a video, a film clip, or a drawing to show the point you want to get across.

This will increase your viewers' comprehension of your message, enhance their memory of what you're doing, and stimulate their response.